Founded in 2001 in Grand Rapids, Michigan, Premier is a trusted brand known for its commitment to quality and style. Originally a small space in Cherry Hill, Premier has since relocated to downtown Grand Rapids in 2005. From the beginning, their retail store has been focused on curating a well-rounded selection of brands, creating a welcoming space for all.

Premier is proud to be managed by a tight-knit crew that prioritizes improving the local skate scene and community. In addition to their brick-and-mortar business, Premier also offers an exceptional online shopping experience for customers outside the local area. They value every customer and express gratitude for the continuous support over the years.

To stay up to date with the latest from Premier, sign up for their newsletter on their website. So, whether you're local or from afar, be sure to check out Premier for their footwear, apparel, accessories, and skateboarding products