Unclaimed brand
Compare prices across Amazon, Walmart, Target, Costco and Kroger instantly. See Price Per Unit, cost per serving, even cost per gram of protein - free, no ads, no account needed.
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Hex Code
Color name
RGB
HSL
CMYK
#6564DB
True V
101, 100, 219
241, 62, 63
54, 54, 0, 14
#A0A0FA
Jordy Blue
160, 160, 250
240, 90, 80
36, 36, 0, 2
For The Consumers is an independent shopping comparison tool designed to help people make more informed purchasing decisions. It lets users compare products and prices across major retailers, including Amazon, Walmart, Target, Costco, and Kroger, with a focus on value rather than package price alone. Its core feature converts different package sizes into a consistent price-per-unit measure, making it easier to compare products and spot changes such as shrinkflation without doing the math manually.
The service also offers beta comparison tools for nutritional value and cost per consumption unit. Price Per Nutrition helps shoppers assess measures such as protein or fiber per dollar, while Price Per Consumption Unit estimates costs for practical uses, such as a brewed cup of coffee. Serving-size and nutrition figures may be estimates. Users can search products, browse popular items, create shopping lists, and save products to a watchlist. For The Consumers does not sell products directly; links lead to retailers to complete purchases.
Brand industry
E-commerce and Shopping
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Year founded
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How do I download the For The Consumers logo?
The For The Consumers logo comes in two versions: a logo and an icon. Download as SVG, transparent PNG or JPEG.
What are For The Consumers' brand colors?
The For The Consumers color palette uses the hex codes #6564DB and #A0A0FA.
The For The Consumers name, logos and brand assets are trademarks of For The Consumers and its affiliates. Brandfetch isn't affiliated with or endorsed by For The Consumers. Their use is subject to For The Consumers's brand guidelines.
