Hoops In Detail is a basketball coaching brand focused on helping coaches compete against more talented teams through the Princeton Offense. Its resources are designed especially for coaches who often face underdog circumstances, offering guidance on building a system players can understand, execute, and use during the season. The brand’s founder, Coach Wheeler, draws on his own experience progressing from being cut as a young player to becoming a varsity head coach. His coaching journey informs the site’s emphasis on persistence, program culture, player development, and practical strategy.

Hoops In Detail offers a free 21-Day Princeton Offense Challenge, which introduces coaches to designing, installing, and running a Princeton system. Coaches can also join the Inner Circle, described as a dedicated coaching and learning program, and attend on-court Princeton Offense clinics with replay access. Additional offerings include a podcast, courses, breakdown videos, and a free Princeton Offense mastermind. Together, these services provide instruction and coaching support for developing a competitive, adaptable basketball program.