Phật Giáo Theravāda, known as Theravāda Buddhism or "original Buddhism," is a tradition dedicated to preserving the authentic teachings of Buddha Gotama. This school of Buddhism emphasizes adhering strictly to the "Dhamma," the Buddha's core teachings. Theravāda Buddhism offers a comprehensive collection of teachings and texts, centered around the Pāḷi Canon, which includes significant texts such as the Tipiṭaka, encompassing the Vinaya Piṭaka, Sutta Piṭaka, and Abhidhamma Piṭaka.

The brand promotes various educational programs, including advanced and basic Pāḷi language classes, Vipassanā meditation retreats, and Dharma talks led by venerable monks like Sư Thiện Hảo and Kyunpin. Additionally, Phật Giáo Theravāda hosts meditation sessions and workshops, providing a holistic approach to understanding and practicing Buddhist principles. With a commitment to purity of practice, the brand encourages individuals to cultivate good deeds and continually purify their minds, furthering the dissemination of Buddhist teachings for broader spiritual awakening.