The Recreation Project is a brand that is dedicated to preparing young people to thrive through outdoor adventure and transformative play. Their mission is to create a world in which every child fulfills their limitless potential. They have developed a model that is based on childhood development and resilience theory, leveraging the power of play and adventure.

This model provides youth with resilience education training delivered through outdoor adventure and play, as well as opportunities to engage and give back to their community. Additionally, their model equips parents and guardians with tools and information to support their youth in reaching their full potential. The Recreation Project offers various programs, such as Climbing Club, where youth learn technical climbing skills and valuable life skills.

They also integrate their curriculum into primary schools and partner with juvenile detention centers to provide young people with play-based life skills and social and emotional education programs. The Recreation Project is driven by their values of being kid-centered, impact-driven, promoting peace, practicing humility, striving for excellence, maintaining integrity, and being faith-rooted