TheRoad
@theroadtlv.com
Hands-on product strategy and consulting for smart IoT products. TheRoad hardware product manager guides startups from concept to market with expert support and proven results.
TheRoad's Company Logos


TheRoad's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#000F9F
International Klein Blue
0, 15, 159
234, 100, 31
100, 91, 0, 38
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#162D3D
Big Stone
22, 45, 61
205, 47, 16
64, 26, 0, 76
About TheRoad
TheRoad is a technology business development agency based in Tel Aviv, Israel, specializing in startup mentoring and product management. Our dedicated team offers hands-on consulting services, focusing on the Ideation-to-Launch phase of technology startups. We excel at building innovative products and crafting effective strategies for businesses in a wide range of industries.
Our expertise lies in consolidating insights from both the competitive landscape and market analysis to develop a comprehensive vision and product roadmap. Led by Yoel Frischoff, a startup development specialist, we provide strategic guidance during the crucial early stages of product initiation and business modeling. We analyze unit economics, pricing, distribution, acquisition funnels, and more to define winning value propositions and achieve product-market fit.
Our services also cover product ideation, requirement analysis, scaling, and industry-specific requirements. With global reach and a passion for technology startups, we invite you to partner with us in building your success story. Contact us now to discuss your product challenges and let's build together!
Company type
Privately Held
Year founded
2010
Company size
2-10 employees
