The Ruff Stuff is a New Zealand brand creating handcrafted natural dog treats and paw and coat care products. Made in small batches in Hawke’s Bay, its products use wholesome ingredients and are made without preservatives or artificial additives. The range includes tasty dog treats, with allergy-friendly options, and gentle care products designed to soothe, clean and protect dogs’ paws and coats. The brand presents its products as a way to support dogs’ health and happiness while giving owners naturally made choices for everyday care and rewards.

Customers can shop individual products, value deals and bundles, or subscribe to regular monthly deliveries for subscriber perks and early access to seasonal flavours. The Ruff Stuff also runs the Bark Day Club, which offers registered dogs a birthday gift voucher and a birthday shoutout on Facebook. The brand shares updates about new products and releases through its mailing list and social media, and connects with customers and their dogs at markets around New Zealand.