Unclaimed brand
Modern Heritage Menswear and Vintage Goods. The Rugged Society is a curated clothing store for men with a timeless style.
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Hex Code
Color name
RGB
HSL
CMYK
#8F6630
Potters Clay
143, 102, 48
34, 50, 37
0, 29, 66, 44
#8FCEFF
Anakiwa
143, 206, 255
206, 100, 78
44, 19, 0, 0
#182021
Shark
24, 32, 33
187, 16, 11
27, 3, 0, 87
The Rugged Society is a curated menswear and vintage-goods retailer focused on timeless, durable style. Guided by the idea “buy less, buy better, wear longer,” it brings together thoughtfully made clothing and goods intended for long-term use. Its online shop offers a broad selection of men’s apparel, including jackets and outerwear, shirts and overshirts, knitwear, tees, waistcoats, denim, trousers, and other bottoms.
Accessories include hats, caps, belts, suspenders, and socks, alongside antiques, collectibles, books, photography, graphics, boxes, and homeware. The store features independent and heritage labels such as Nigel Cabourn, Freenote Cloth, Dehen 1920, Merz b. Schwanen, and Shangri-La Heritage, as well as new arrivals and sale selections.
Based in Milan, The Rugged Society also offers an appointment-only showroom experience, where visitors can browse, try on products, and relax. Beyond retail, it hosts community dinners, secret concerts supporting emerging international talent, and an annual outdoor gathering called Rugged Out!, creating a community around clothing, music, and shared experiences
Brand industry
E-commerce and Shopping
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How do I download the The Rugged Society logo?
The The Rugged Society logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What are The Rugged Society's brand colors?
The The Rugged Society color palette uses the hex codes #8F6630, #8FCEFF and #182021.
The The Rugged Society name, logos and brand assets are trademarks of The Rugged Society and its affiliates. Brandfetch isn't affiliated with or endorsed by The Rugged Society. Their use is subject to The Rugged Society's brand guidelines.
