The Running Effect is a modern media company focused on the people and ideas moving the sport of running forward. It tells stories from across the running community, including those of athletes, coaches, builders, and others shaping the sport. Its work is grounded in the belief that running connects a vast range of people and experiences.

The brand’s offerings include a long-form podcast featuring conversations with people across running, a weekly newsletter called The Rundown, and live experiences. These include Festival of Miles, live podcast events, and brand activations that the company develops and delivers. The Running Effect also creates video and other content, sharing interviews, training insights, and stories through platforms such as YouTube and Spotify.

Alongside its editorial projects, The Running Effect works with partners on storytelling, content, and activations. Its approach emphasizes authentic conversations and thoughtful coverage of the sport. Through its podcast, newsletter, events, and partnerships, the company aims to bring running’s people and stories to a broad community of listeners and participants.