The Rural Reset is a transformative wellness brand founded and directed by Paddy Burtt, an experienced leader with a diverse background in investment management, financial services, and mental health advocacy. The brand focuses on offering specialized retreats designed for men, promoting wellness and wellbeing through immersive experiences in nature. Paddy's journey to establish The Rural Reset was spurred by his own mental health challenges, which he addressed by stepping away from the corporate world and embracing a simpler, more connected lifestyle on a farm.

The retreats offered by The Rural Reset provide a unique space for reflection, connection, and personal growth, tailored specifically for high-functioning men navigating the pressures of modern life. Emphasizing the importance of self-care and personal rebalance, the programs blend elements of physical craft and slower living, fostering an environment conducive to healing and reinvention. Through Paddy's authentic lived experience and commitment to mental health advocacy, The Rural Reset aims to redefine wellness support for men, creating a sanctuary that encourages them to pause and reflect amidst their busy lives.