The Shaka Project is a brand that was founded in January 2019 with the aim of raising awareness and support for mental health. The brand was created by a personal trainer and gym owner in Ballarat, Victoria, who had his own experience with mental health and suicide attempts. The brand offers a range of products, including tees, hoodies, singlets, kids' clothing, accessories such as caps and beanies, and affirmation stickers.

The Shaka Project uses clothing as a tool to start conversations about mental health and create a sense of community among men. By wearing a Shaka Project t-shirt, individuals can instantly connect with others who may have had similar experiences and are open to discussing mental health in a supportive and empathic way. The brand has grown a social media community of over 70 thousand people and has received orders from Australia, the USA, New Zealand, and several European countries.

The Shaka Project also runs impact events to encourage conversations about mental health in workplaces, sporting clubs, schools, and local communities. In addition, they have created a welcoming hangout space at their office in Ballarat Central, where individuals can seek support and take some time away. By supporting The Shaka Project, you are helping to ignite important conversations about mental health and support those who are struggling