TheShopBuilders provides an e-commerce platform for entrepreneurs and businesses looking to create and manage an online store. Its webstore software is designed for both first-time sellers and experienced retailers, from freelancers to wholesalers, and can be used worldwide. Users can build and customize a shop with a drag-and-drop editor, without needing technical skills, and use an AI assistant to help create product descriptions, SEO content, and other copy.

The platform includes tools for product and inventory management, categories and filters, promotional discount codes, and a checkout designed to support conversions. Store owners can connect payment providers, configure shipping options and print labels, and link their shops with Google Analytics and Search Console. Multilingual selling is supported in eight languages. Hosting and SSL certificates are included, as are integrations and core store features across all subscription plans; there is no sales commission or hidden fee. Monthly plans differ by limits on products, mailboxes, and AI credits, and can be cancelled or upgraded.