The Silk Initiative
@thesilkinitiative.com
Leading APAC brand consulting firm helping multinational companies succeed in China, Southeast Asia & ANZ. Market research, brand strategy & design services.
The Silk Initiative's Company Logos
The Silk Initiative's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#801D22
Crown of Thorns
128, 29, 34
357, 63, 31
0, 77, 73, 50
#EF6A72
Froly
239, 106, 114
356, 81, 68
0, 56, 52, 6
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About The Silk Initiative
The Silk Initiative is a leading Asia-based brand consultancy that excels at integrating insight, strategy, innovation, and design. Based in Shanghai, we assist global clients in making informed brand and product decisions. Our unique approach combines Insights and Strategy teams with Innovation and Design teams, allowing us to offer comprehensive solutions for our clients’ brands.
As Asian consumers increasingly seek quality products from trusted global brands, our mission is to help companies meet these evolving demands. By joining forces with the Hotspex Group, we enhance our capabilities to provide deeper consumer insights across the Asia-Pacific region.
Embracing the symbolism of the silk moth, our logo reflects our commitment to helping businesses and individuals soar to new heights. Our office in Shanghai, designed in collaboration with Anken Green, embodies our ethos of sustainability and innovation. Partner with us to navigate the complex landscape of consumer goods and unlock your brand's full potential.
Company type
Privately Held
Year founded
2014
Company size
11-50 employees
