The Sniff

The Sniff is an Australian dog-care brand founded on the Sunshine Coast to help owners choose simpler, thoughtfully selected products for everyday use. Created in response to plastic-heavy pet aisles and unclear product labels, the brand focuses on materials such as food-grade silicone, natural rubber and upcycled coffee wood, with no plastic or mystery blends in its featured essentials. Its range includes enrichment and feeding products, chew toys, and curated product collections.

The Foundational Edit brings together a silicone lick mat, silicone slow feeder, coffee wood chew and natural rubber ring. Customers can also choose the smaller Feeding Edit, featuring silicone feeding essentials, or the Chew Edit, with natural rubber and coffee wood chews. Coffee wood chews are available in sizes intended for dogs of different weights.

The Sniff provides product guidance, including safety and supervision information, and offers free shipping Australia-wide. Its approach is to offer fewer, considered essentials designed for daily use, while noting that suitability depends on each dog’s size and chewing behaviour