The Social Truck is a brand that aims to create a different city experience through their innovative and fresh ideas. They focus on addressing various needs and desires by collaborating with young people to develop micro-projects. The brand welcomes anyone who believes in their mission and wants to actively participate in bringing these projects to life.

This can be done by offering professional expertise, skills, spaces, tools, or even through financial support. The Social Truck is constantly working on bringing numerous ideas and dreams to reality, and they invite interested individuals to discover their collaborations and opportunities. With a dedicated team passionate about the territory and young people, The Social Truck aims to overcome generational barriers and provide socio-educational animation to promote life skills and voluntary participation.

Through their creative itinerant lab on wheels, they engage with young people in the 13 districts of Bellinzona. The brand’s target audience is mainly young groups between the ages of 11 and 18, regardless of their social status. Their approach involves socializing and building relationships with youths in gathering places, as well as facilitating the development of micro-projects initiated and designed by young people themselves.

The brand's operational model is based on informal peer education, project management, a systemic approach, creative thinking, and the Maker culture. Their goals include fostering trust and addressing the psychosocial loneliness among young people, developing life skills, promoting participation, and creating a sense of belonging and youth participation in the community. The Social Truck also collaborates with organizations and associations to create outdoor activities and promote a conscious use of public spaces.

They support digital creativity and encourage young people to express themselves through technology, while also organizing cultural events and promoting artistic and social improvement in the community