the Sore Winners

Sore Winners is a character-driven collectible art universe and community for people who achieve a great deal yet still struggle to feel satisfied. Its central idea is that mastery can outpace fulfillment: even after a goal is reached, attention shifts to what could have been better. The brand uses collectible figures, storytelling, and shared language to help people recognize this experience and connect with others who understand it.

Its first release, Session 001, introduces Hey Bobby, the original Sore Winner. This 14-inch limited-edition art figure is offered in three modes: Work, Shadow Work, and Presentation, with 25 figures per mode. Made from painted matte-cast polyresin, it includes a 12-by-12-inch print and a signed certificate of authenticity. The figure is priced at $400, with a full set listed at $1,100, and is scheduled to ship in mid-October 2026 to select countries worldwide.

Sore Winners also offers the DI-10 intake quiz, a ten-question assessment with a downloadable scorecard and no email required.