Brand mythessaloniki is the official tourism board of the Thessaloniki Region, operating as a non-profit organization with a mission to promote and advertise the destination both in Greece and internationally. With a focus on designing the tourism brand of Thessaloniki, they strive to highlight its strategic advantages as a diverse and important tourist destination. This includes showcasing Thessaloniki's cultural, commercial, economic, religious, and cruise attractions, as well as positioning it as a MICE (Meetings, Incentives, Conferences, and Events) destination.

They also work towards developing and promoting new tourism products and services to enhance the visitor experience. Additionally, mythessaloniki supports and coordinates various events that contribute to the tourism profile of the region. With a dedicated team led by President Paraskevi Patoulidou, mythessaloniki plays a vital role in shaping and boosting tourism in Thessaloniki