The Super Kid

Stan Lee Universe is an innovative brand dedicated to celebrating the legacy of the legendary comic book creator, Stan Lee. It engages young heroes through its Super Kid initiative, where children can transform their everyday heroics into personalized superhero identities. Participants can register for free to compete for a chance to star in a limited-edition comic book and win $25,000. The brand emphasizes literacy and storytelling through the Stan Lee Foundation, which supports public charities that advance the narrative arts.

Each selected participant has their real-life strengths developed into a larger-than-life comic book character by a team of elite comic book writers and artists. Not only does the Super Kid champion receive four VIP passes to the 2027 L.A. Comic Con, one of the largest pop culture events in the country, but they also join a community of inspiring ambassadors, including well-known figures like Kevin Smith and LeVar Burton. Through philanthropy and creativity, Stan Lee Universe empowers the next generation of storytellers and heroes.