Diamonds by Saxena is a private jewelry and watch business led by Aseem Saxena in Huntsville, Alabama. Working with a partner in New York, the business participates in diamond growing, jewelry manufacturing, and wholesale supply, offering clients direct access to stones and pieces without a traditional jewelry-store intermediary. Sales and viewings are by appointment, with a personal, one-on-one approach.

The jewelry selection includes engagement rings, loose diamonds, wedding bands, custom designs, and fine jewelry. The team sources natural and lab-grown diamonds, with stones accompanied by IGI or GIA reports, and makes settings in gold or platinum. Services include ring resizing, jewelry appraisals, and fine jewelry repair.

Through its watch division, The Timely Group, Diamonds by Saxena buys, sells, and trades luxury watches, including Rolex, Patek Philippe, Audemars Piguet, and Richard Mille, as well as other major brands. Watches are authenticated, and clients can request pieces in stock or sourced to order. The business also buys watches, diamonds, engagement rings, and estate jewelry, with offers based on current wholesale pricing.