The Time Square is a luxury watch retailer based in Guwahati, Assam, serving customers through its online store and physical showroom. It offers watches for women, men, and unisex styles, with collections spanning heritage designs, new arrivals, featured pieces, and best sellers. Its selection includes quartz, automatic, Eco-Drive, analogue, digital, and chronograph watches in materials such as stainless steel, leather, resin, silicone, and ceramic.

The store carries established international and Indian brands, including Tissot, Titan, Citizen, Seiko, Casio, G-Shock, Tommy Hilfiger, Roamer, Alba, and Britime Watches, among others. Products range from everyday and fashion watches to premium Swiss and Japanese timepieces, with prices and designs suited to varied preferences. The Time Square states that its watches are handpicked for authenticity, precision, and craftsmanship. Online shopping is supported by secure payments, customer support, and returns and exchanges; the site also promotes 24-hour delivery across Guwahati. Customers can visit the showroom for an in-person look at the collection.