The Tribe In Action | Athens is a brand dedicated to making a positive impact on both the environment and society. Founded by Evangelia Paliari and Iliana Kroustali, the brand's mission is to combine entrepreneurship and activism to create change. One of their key initiatives is Sawa, a travel nature agency that focuses on providing unique experiences that combine traveling, fun, and action with a positive impact.

Sawa, which means union in an indigenous Amazonian language, aims to provide high-quality services that enrich the lives of every person they encounter. The Tribe In Action also consists of a team of passionate individuals who contribute to the brand's vision. From founder Mateo Isaza, who brings his expertise as a biologist and professional guide, to marketing and travel coordinators Katerina Kokkinaki and Dimitra Koutsotheodori, who are dedicated to creating meaningful connections between people, nature, and travel.

The brand also collaborates with Impact Hub, a space that supports diversity and hosts start-up companies that prioritize social and environmental causes. Juni Van Kleef, the Impact Hub Director, plays a vital role in training refugees and individuals in need to integrate into society and find employment. Additionally, The Tribe In Action works with various superheroes, including Vasilis Sfakianopoulos, founder of the Save Your Hood project, and Kelly Loufaki, a Paralympian fencer and advocate for active living.

Through their diverse range of services, The Tribe In Action | Athens is committed to creating a better world by engaging with nature, promoting sustainability, and supporting communities in need