The Upgrade is a luxury travel company that designs tailored journeys for clients seeking memorable, high-end experiences. Drawing on its travel expertise and knowledge of destinations around the world, the company helps turn individual preferences into carefully planned trips, from city breaks and mountain escapes to ocean, snow, and wildlife adventures. Featured destinations range from Venice and Greece to Bora Bora, the Maasai Mara, and China.

Its services include recommendations for luxury hotels, flights, transportation, cruises, tours, and other personalized experiences. The planning process begins with a questionnaire and consultation with a travel specialist, followed by a proposed route, itinerary, and flight options. Once clients approve the direction, The Upgrade helps refine hotels, activities, transportation, and domestic flights. Clients can review and customize their itinerary before receiving the final plan through the AXUS application. A service fee is charged for trip design and is credited toward the trip’s total cost if the client proceeds.