THE UPSIDE
@theupside.com.au
Discover women’s activewear and clothing, designed for fashion & function, movement & stillness, yoga & wine, and all the joyful gestures that nourish your truest self.
THE UPSIDE's Company Logos
THE UPSIDE's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#CF8254
Raw Sienna
207, 130, 84
22, 56, 57
0, 37, 59, 19
#383838
Mine Shaft
56, 56, 56
0, 0, 22
0, 0, 0, 78
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
About THE UPSIDE
THE UPSIDE is a fashion-forward activewear brand that embodies a lifestyle celebrating fitness and style. Founded by Jodhi Meares, a former model and entrepreneur, in 2014, the brand emerged from a desire to blend high-functionality with chic aesthetics for the modern individual. With a strong presence in Australia and expanding reach into the USA and Europe, THE UPSIDE has quickly become a go-to label for athleisure lovers.
The brand offers a diverse range of products including sports bras, tops, bottoms, dresses, and swimwear, crafted from luxurious materials like their signature fabrics which feature innovative designs such as seamless and ultra-soft options. This attention to quality and detail ensures that each piece is not only stylish but comfortable and functional.
From Bondi to global fashion runways, THE UPSIDE is celebrated for its distinctive prints and fashionable designs that appeal to both men and women, earning a dedicated following and recognition in prestigious publications such as Vogue and Elle. Whether through their activewear or specialized menswear line, THE UPSIDE continues to redefine the standards of luxury performance apparel.
