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Hex Code
Color name
RGB
HSL
CMYK
#FFB916
My Sin
255, 185, 22
42, 100, 54
0, 27, 91, 0
#EB6E48
Burnt Sienna
235, 110, 72
14, 80, 60
0, 53, 69, 8
#72500A
Cafe Royale
114, 80, 10
40, 84, 24
0, 30, 91, 55
Lazada Group, founded in 2012, stands as Southeast Asiaβs premier eCommerce platform, operating across six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a vision to serve 300 million customers by 2030, Lazada connects the diverse region through advanced technology, robust logistics, and secure payment solutions. A key player in the retail revolution, Lazada became a flagship of Alibaba Group in 2016, enhancing its technological infrastructure.
The platform features LazMall, Southeast Asia's largest virtual mall with over 32,000 leading brands, ensuring 100% product authenticity, swift delivery, and a flexible return policy. Additionally, Lazada Marketplace empowers retailers by granting access to millions of customers, offering a comprehensive suite of services tailored to enhance sales. The cross-border initiative allows regional sellers to reach global consumers while letting international brands tap into Southeast Asia's burgeoning market. Overall, Lazada redefines the shopping experience, making it not just about buying products but also about connecting with brands and entertainment.
Brand industry
E-commerce and Shopping
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