The usual neXt is a brand that promotes emerging artists and their territories through technological innovation. We believe in the power of art and seek to introduce you to talented artists who are full of ideas and passions. Furthermore, we want to showcase their territories because experiencing the world and different cultures is essential for personal growth.

We utilize cutting-edge technologies such as Virtual Reality, Augmented Reality, Volumetric Videos, Motion Capture, and future techs to provide you with immersive and entertaining experiences. The boundary between real and digital experiences is increasingly blurred, but we prioritize the true real – the Real Reality. Our mission is to use technology to encourage public participation in real events.

With a dedicated team consisting of an Artistic Director, Film Director, Marketing Specialist, Unreal Artist, Technical Director, Head of Public Relations, and more, we strive to create magical experiences for our audience. Experience the extraordinary with the usual neXt