Asana is a work and project management brand that helps teams coordinate plans, projects, tasks, and processes. Its platform supports collaboration across departments and organizations, with products for cross-functional work, service management, client delivery, and developer teams. Asana’s AI offerings include ready-to-go AI Teammates, no-code automations through AI Studio, and Asana Dash, described as an AI chief of staff. The company also provides tools and resources for goal management, organizational planning, project intake, resource planning, and product launches.

Asana serves teams in areas such as marketing, operations, IT, sales, and healthcare, as well as businesses, nonprofits, agencies, and organizations in industries including education, retail, government, and manufacturing. Alongside its software, Asana offers app integrations, developer resources, and customer success services. Its resource center features guides, templates, training, webinars, customer stories, research, and practical advice on work management, project planning, workflow automation, and AI at work. Users can also access Asana Academy, community support, certifications, and a help center, while prospective customers can view a product demo or contact sales.