The White Tree is a groundbreaking Greek Company that was established in Athens in 2017. Our main drive was to develop a luxury skincare brand that is both advanced and natural, with a focus on sustainability. Our brand, Crocus Collector, caters to the demanding needs of customers by harnessing nature's potential and prioritizing effectiveness, honesty, and clarity.

In just the first year of its launch, Crocus Collector received three awards and international recognition for its sustainable approach. Despite the negative impact of the pandemic in 2021, The White Tree was honored by Lux Life Magazine as the Best Luxury Beauty Brand Development Company. We have also expanded our reach by exporting to the Baltics and entering negotiations with other international markets.

Our brands have garnered attention from renowned lifestyle and design publications such as Vogue and L'Officiel. At The White Tree, we closely monitor global developments in the Beauty & Wellness industry to provide our customers with pioneering products. With a highly motivated and skilled team, we are committed to delivering effective and sustainable personal care experiences that meet each project's unique requirements.

We prioritize customer needs and environmental sustainability at every level. Our mission is to design sustainable products that are trusted for safety, quality, and effectiveness, breaking the boundaries of the natural skincare industry. We aim to introduce the luxury of simplicity and become the go-to destination for high-quality wellness and lifestyle products