The WI Shop is the online retail destination of the Women’s Institute, offering gifts and everyday items while supporting the WI movement and its community. Its range spans fashion accessories, bags, jewellery, arts and crafts materials, books, games, stationery, toiletries, and home and garden products. Shoppers can also find Fairtrade goods, items crafted by women, seasonal favourites, and WI-branded essentials, including pin badges, diaries, socks, bookmarks, and cards.

The shop features collaborations such as the WI x TeeMill collection of clothing, accessories, and gifts. Made to order in the UK using natural and organic materials and water-based inks, selected TeeMill products can be customised and returned for reprocessing when no longer wearable. Another partnership with Hobbycraft offers WI yarn in Premium Acrylic, Soft and Cuddly, and Soft and Silky varieties for knitting, crochet, and other craft projects. The site also promotes the WI Lottery, with weekly tickets and proceeds supporting local, regional, and national WI activities.