Hex Code
Color name
RGB
HSL
CMYK
#CC0000
Guardsman Red
204, 0, 0
0, 100, 40
0, 100, 100, 20
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#231F20
Thunder
35, 31, 32
345, 6, 13
0, 11, 9, 86
Breast Cancer Action's Think Before You Pink® campaign, launched in 2002, challenges the transparency of companies involved in breast cancer fundraising. The movement urges consumers to question pink ribbon promotions. In 2023, the campaign expands with Think Before You Pink Goes Rogue, focusing on environmental issues, fossil fuel divestment, and breast cancer politics.
Breast Cancer Action defines 'Going Rogue' as unconventional, rebellious behavior to achieve health justice. With two decades of activism, the campaign has fought against pinkwashing, coined the term, and highlighted its harmful effects. The organization has been showcased on major media outlets like The Colbert Report and The Daily Show.
By promoting awareness and accountability, Breast Cancer Action distinguishes itself as a leader in raising critical questions and challenging societal norms to combat breast cancer effectively
Brand industry
Health
Company type
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Year founded
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How do I download the Breast Cancer Action logo?
The Breast Cancer Action logo comes as a dark icon. Download as JPEG.
What are Breast Cancer Action's brand colors?
The Breast Cancer Action color palette uses the hex codes #CC0000, #FFFFFF and #231F20.
The Breast Cancer Action name, logos and brand assets are trademarks of Breast Cancer Action and its affiliates. Brandfetch isn't affiliated with or endorsed by Breast Cancer Action. Their use is subject to Breast Cancer Action's brand guidelines.
