Thinkjinx

Jinx is a pet nutrition brand creating food, treats, and meal additions for dogs and cats. Founded by passionate pet parents, the company aims to make better nutrition accessible through expertly crafted recipes featuring quality proteins, superfoods, and probiotics. Its products are made without corn, soy, or wheat.

For dogs, Jinx offers dry food for different life stages and sizes, wet and fresh food, treats, meal toppers, and bundles. Recipes feature proteins such as Atlantic salmon, grass-fed beef, cage-free chicken, and pasture-raised lamb. Cat options include dry food, chicken shreds, and pâté, with fish and poultry recipes. Kibble sauce and other toppers let pet parents customize meals.

Jinx says its formulations are developed with input from pet nutritionists, veterinarians, and formulators. The brand highlights probiotics for digestive support, omega-3 and omega-6 fatty acids for skin and coat health, and antioxidants from superfoods. Products are available through retailers including Walmart, Chewy, and Amazon, as well as in stores. Jinx also donates a portion of purchases to support dogs in need.