ThinkTV Australia

ThinkTV is an Australian organisation that works with the marketing community to demonstrate the effectiveness of advertising in broadcast-quality content environments. It helps brands and advertisers understand how television can build awareness, reach audiences and support business growth. ThinkTV highlights Total TV viewing across screens, emphasising its audience reach, attention, measurable results and potential return on investment.

The organisation provides independent research, facts and statistics on Australian TV audiences and advertising outcomes, alongside case studies, campaign analysis and deep-dive resources. Its free Brand Engine and Media Engine planning tools help users make informed media choices, optimise advertising spend and pursue stronger brand or revenue outcomes. ThinkTV also offers practical guidance on advertising on TV, network contacts, a glossary and help centre, and learning resources such as the TV Foundations Course. News, events and analysis of developments including Virtual Australia (VOZ) keep the marketing community informed. Through its resources and partnerships with leading academics, ThinkTV supports evidence-based media planning and a clearer understanding of television’s role in effective campaigns.