CRRU UK, or the Campaign for Responsible Rodenticide Use, is a vital initiative addressing the dual challenges of food safety and wildlife protection. Established in response to consumer demands for high-quality, safe food, CRRU emphasizes the importance of effective rodent control in agricultural practices while simultaneously addressing the ecological concerns associated with rodenticide use. Under its “Think Wildlife” campaign, CRRU advocates for responsible rodent control practices that prioritize wildlife safety, minimizing accidental exposure to rodenticides among vulnerable species like barn owls and kestrels.

The organization provides a comprehensive stewardship program, offering resources, training, and certification for various stakeholders, including farmers, gamekeepers, and pest controllers. Their Code of Best Practice outlines stringent guidelines for rodenticide application, ensuring compliance with both safety and environmental standards. By promoting awareness and best practices, CRRU aims to balance the need for effective pest management with the imperative of protecting wildlife, reinforcing its commitment to sustainable agricultural practices.