Alice
@thisisalice.com
Alice helps working Americans keep more of their paycheck by modernizing pre-tax spending while simultaneously helping employers save on payroll tax.
Alice's Company Logos
Alice's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#3DB578
Ocean Green
61, 181, 120
150, 50, 47
66, 0, 34, 29
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#2D3330
Cape Cod
45, 51, 48
150, 6, 19
12, 0, 6, 80
About Alice
Alice is a brand that is passionate about automating employee pre-tax benefits, helping people keep more of what they earn. With headquarters in New York City, Alice is supported by world-class investors and prides itself on the diversity of its team members. The team is composed of individuals with various backgrounds and experiences, including experts from renowned companies such as Adobe, CBS, Handshake, and Lending Tree.
In addition to working with academics, regulators, non-profits, and companies, Alice has collaborated to improve access to financial services for working Americans. Led by Avi Karnani as CEO & Founder, Jack Adelson as Chief Compliance Officer, and Sumit Ahluwalia as VP of Engineering, the leadership team brings a wealth of industry knowledge. Alice offers its services to employers, employees, brokers, and partners, revolutionizing the pre-tax benefits landscape with their innovative approach.
With a focus on helping people increase their take-home pay, Alice is changing the way individuals and businesses manage their finances
Brand industry
Computers Electronics and Technology
Company type
Privately Held
Year founded
2014
Company size
11-50 employees
