Paddington is a dynamic and rapidly growing brand that focuses on the development and promotion of the Paddington area in London. As a voluntary grouping of major developers and companies, their mission is to regenerate, promote, and connect the area, ensuring it meets the needs of businesses, visitors, and the local community. The brand offers a range of products and services to enhance the Paddington experience.

They organize lively and engaging events throughout the year, creating a vibrant atmosphere in estates and campuses like Paddington Central and Merchant Square. Their popular Explore Paddington magazine, Eating Out Guide, and regularly updated maps and trails provide valuable resources for residents and visitors alike. Moreover, Paddington Partnership's Community Programme plays a crucial role in connecting companies with local charities, social enterprises, and schools.

Through volunteering, team challenges, and long-term partnerships, they ensure that the community benefits from the area's growth and investment. With over 20 development schemes spanning 80 acres, Paddington is London's largest area of growth within the City of Westminster. The Paddington Partnership acts as the front door for enquiries, focusing on the complex issues affecting the area on behalf of their partners.

Under the leadership of Tim Haddon and Kay Buxton, the brand's Chairman and Chief Executive, respectively, Paddington Partnership is committed to creating a welcoming and accessible environment for all stakeholders. Their dedicated team, including Emily Parkes, Jessica Cunliffe, and Claire Godwin, ensures effective community engagement and partnership. Overall, Paddington is a brand that strives for the continued success and development of London's Paddington area, offering a range of services and initiatives that benefit the local community and contribute to its growth and prosperity