Adam StJohn Lawrence is a prominent figure in the realm of service design, co-authoring the influential book This Is Service Design Doing. This book serves as an essential resource for organizations aiming to embrace service design thinking, offering comprehensive insights and methodologies for enhancing customer experiences. Through its detailed chapters, it presents case studies from 96 co-authors and contributions from over 200 individuals, reflecting a diverse and collaborative approach to service design.

In addition to the book, Adam StJohn Lawrence leads executive training sessions and workshops, which are scheduled both online and in-person, allowing participants to effectively integrate service design principles within their organizations. The brand also provides free access to a library of 54 method descriptions, empowering teams to implement service design strategies immediately. Through its workshops, training, and extensive resources, this brand equips organizations, from SMEs to corporations, with the tools necessary to revolutionize their service offerings and foster a more human-centered approach to business