This Way !
@thiswayeditions.com
From the unprecedented multi-level tile board of I C E, to the hidden alliance tile-building of FOUNDERS, to the unique gear-spinning player boards of our u ...
This Way !'s Company Logos


This Way !'s Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#006F75
Pine Green
0, 111, 117
183, 100, 23
100, 5, 0, 54
#FECDA5
Flesh
254, 205, 165
27, 98, 82
0, 19, 35, 0
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
About This Way !
This Way is a tabletop game publisher focused on original games with distinctive mechanics and striking table presence. Its titles include I C E, a game built around a multi-level tile board, and FOUNDERS, which features hidden alliances and tile-building in the I C E universe. The second edition of I C E drew more than 9,100 backers and over $1.5 million in funding on Gamefound, while the original edition was successfully crowdfunded in 2021. FOUNDERS also raised support through crowdfunding in 2023.
This Way is developing ARCTICA, its third all-original game, featuring gear-spinning player boards. The campaign is scheduled to launch on October 6, 2026, with a pre-launch following campaign and a free gift offered to people who pledge. I C E Unlimited and FOUNDERS are available for preorder through the brand’s shop. The website also shares game news, development insights, campaign updates, and information about convention appearances through its news section and newsletter. Across its catalogue, This Way emphasizes inventive gameplay and visually engaging components for tabletop players.
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Games
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