This Week in the Civil War is a dedicated brand focused on commemorating the pivotal events of the American Civil War, specifically marking the 150th anniversary from 1861 to 1865. Through engaging narratives, the brand highlights significant battles, military strategies, and key figures of this tumultuous period. The brand offers a wealth of content, including reenactments, historical analyses, and educational resources, aimed at both enthusiasts and scholars of Civil War history.

One of the prominent features of the brand is its coverage of the Soldiers National Cemetery in Gettysburg, emphasizing the efforts of figures such as President Abraham Lincoln and David Wills in creating a memorial for fallen soldiers. The brand’s content captures the emotional weight of the era, detailing events like Lincoln's famous address during the cemetery's dedication. It serves as a vital resource for understanding not only the military activities of the time but also the profound social impacts of the Civil War, fostering a deeper appreciation for the sacrifices made by those involved.