蓝脸跨境 is an online marketplace specializing in the sale of overseas social media accounts and advertising assets. Its catalog focuses primarily on Facebook and Meta products, including personal accounts, advertising accounts, Business Manager accounts and links, pages, verified business profiles, and account bundles. Listings vary by account age, region, verification status, advertising limits, and included features such as two-factor authentication or access to an associated email. The store also offers accounts and services for X (Twitter), Instagram, TikTok, Google, and Microsoft, alongside selected business and advertising resources.

Products are listed with prices and are fulfilled either automatically or manually; customers are directed to contact support for some manual orders. The site provides ordering, cart, account, and payment functions, as well as tutorials, a Telegram support channel, and community groups. Blue Face Cross-Border sets clear limits on its after-sales support: buyers are told to review product details and rules before purchasing, promptly change passwords and recovery details, and secure two-factor authentication.