Thoughtful Viticulture
@thoughtfulviticulture.com
Thoughtful Viticulture Ltd. strives to help growers farm with intention regardless of standard farming classifications of conventional, organic, biodynamic, and regenerative philosophies.
Thoughtful Viticulture's Company Logos
Thoughtful Viticulture's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#CF8F5F
Whiskey
207, 143, 95
26, 54, 59
0, 31, 54, 19
#7FCCF7
Malibu
127, 204, 247
202, 88, 73
49, 17, 0, 3
#384116
Thatch Green
56, 65, 22
73, 49, 17
14, 0, 66, 75
About Thoughtful Viticulture
Thoughtful Viticulture Ltd. is a pioneering consultancy focused on enhancing vineyard practices through innovative and sustainable approaches. Founded by Mark "Kraz" Krasnow, who brings over 20 years of academic and research expertise in integrative crop plant physiology, this brand emphasizes the importance of "thoughtful viticulture." Kraz introduced this concept at the 2014 New Zealand Winegrowers’ Romeo Bragato Conference, aiming to steer vineyards toward specific stylistic goals regardless of conventional, organic, biodynamic, or regenerative philosophies.
The company provides a range of services, including applied research, viticulture consultancy, and outreach, utilizing pressure chamber technology to support growers in fostering sustainable practices. Dani McMillan, the North Island Regional Manager, contributes her passion for viticulture, ensuring that sustainable methods benefit both the industry and the environment. With a commitment to thoughtful strategy and understanding of vine behavior, Thoughtful Viticulture Ltd. is at the forefront of reshaping the future of vineyard management.
Company type
Self-Employed
Year founded
2012
Company size
2-10 employees
