Thrills is a culture-defining fashion brand based in the coastal paradise of Byron Bay, New South Wales. It all began when three friends, Brooke McGregor, Tabitha Shafran (now McGregor), and Ryan Collins, decided to leave their disillusioning professional lives in the US and establish themselves in this idyllic location. To support their new life, they came up with the idea of importing vintage motorcycles, as these were not readily available in the area.

With the addition of Yuichiro Nakama, a talented motorcycle mechanic, Thrills took its first steps. Alongside importing bikes, Brooke and Tabitha worked on a small t-shirt collection, which quickly gained popularity. Today, Thrills has become a leading fashion label, known for its high-quality garments and vintage-inspired pieces.

The brand's products are carefully curated, with a keen attention to detail and a focus on premium craftsmanship. Thrills is committed to reducing its environmental impact and is constantly adapting its practices to become more sustainable. As a company, Thrills is deeply rooted in music, art, and the free-spirited lifestyle that defines its DNA