THRYL, a brand of Glazer Labs Private Limited, is a gaming ecosystem designed to bring competition, community, play, and rewards together. Its platform supports gamers, esports players, creators, communities, game studios, brands, and tournament organisers. Players can join tournaments and scrims, create or join teams, track match progress, follow leaderboards, and earn rewards. Credits can be earned through tournaments and offerwall quests and redeemed for partner gift cards; some events may charge an entry fee.

For organisers, THRYL offers tools to manage tournament registrations, formats, rewards, communications, and player experiences. Game studios can use competitions and community-led activities to support engagement, retention, and monetisation, while brands can reach gaming audiences through tournaments and custom activations. Creators and communities can organise competitions and collaborative experiences for their audiences. THRYL also promotes structured competition, fair play, safety, privacy, and moderation, and states that it does not support real-money wagering. Its case studies include projects such as Zee Media Arena of Champions, Infinix GT Powerplay, SKOAR College Cup, and Dubai Esports Festival.