Thailand Incentive and Convention Association (TICA) is a non-profit organization founded in 1984, with the aim of promoting Thailand as a preferred destination for meetings, incentives, conventions, and exhibitions. TICA's members consist of key players in the MICE industry, including hotels, destination management companies, tour operators, convention organizers, exhibition organizers, contractors, advertising agencies, and more. TICA focuses on various areas to support the growth of the MICE industry in Thailand.

This includes incentive-related activities, such as coordinating familiarization visits and sales promotional trips. They also actively participate in trade shows and host educational seminars to enhance the knowledge and skills of government officials and corporate executives in bidding for and organizing MICE events. To provide marketing support, TICA publishes sales aids and promotional materials, including the Thailand Incentive, Convention, and Exhibition Membership Directory, which offers detailed information on event facilities in Thailand.

They also produce information folders in Thai and English to introduce TICA and provide other support materials. With their expertise and resources, TICA plays a significant role in showcasing Thailand as a premier destination for business events and conferences