Unclaimed brand
Timeline makes financial planning easier with our best-in-class planning technology and evidence-based investment model portfolio management service.
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Hex Code
Color name
RGB
HSL
CMYK
#EE3A8A
French Rose
238, 58, 138
333, 84, 58
0, 76, 42, 7
#4DA6FF
Dodger Blue
77, 166, 255
210, 100, 65
70, 35, 0, 0
#071833
Black Pearl
7, 24, 51
217, 76, 11
86, 53, 0, 80
Timeline is a leading-edge planning and investing operating system designed specifically for Financial Advisers. Recognizing that investment management is now a commodity, Timeline focuses on providing personalized financial planning services that deliver real value to clients. By offering a comprehensive range of services beyond just managing money, they ensure that clients receive high-quality financial advice at significantly lower costs.
The team at Timeline is committed to doing the right thing for advisers, clients, and colleagues. They prioritize efficiency, simplicity, and confidence to generate ever-greater client outcomes. With a strong belief in the critical role of financial advisers, Timeline has developed an operating system that covers both planning and investing, with advisers at its core.
Timeline's achievements speak for themselves. They have surpassed several milestones, including reaching £2 billion Assets Under Management and securing £6 million in funding. Their turnkey Model Portfolio Service (MPS), available on 14 platforms, has been highly successful, while their planning software and model portfolios are built on evidence-based investment philosophies verified by Nobel prize-winning economists.
Working with Timeline gives advisers a competitive edge. Their low-cost combination of financial planning tools, turnkey model portfolios, and powerful reporting enables advisers to focus on delivering core financial planning, while delegating time-consuming tasks to Timeline. With a commitment to intelligent working and a dedication to client success, Timeline is revolutionizing the financial advisory industry
Financial adviser cashflow modelling
Discretionary model portfolio services
Evidence-based multi-asset funds
Financial advice client platforms
AI workflow tools for financial planners
How do I download the Timeline logo?
The Timeline logo comes in two versions: light logo and dark icon. Download as SVG, transparent PNG or JPEG.
What does Timeline's branding look like?
The Timeline wordmark pairs a white lowercase geometric wordmark with a small radiating-line emblem, typically set against deep navy. Its visual system combines condensed, tall display lettering with rounded geometric supporting text, a navy-and-white base with vivid pink, bright blue and green accents, and photography of advisers and clients alongside clean product-interface imagery and structured, information-dense layouts.
What are Timeline's brand colors?
The Timeline color palette uses the hex codes #EE3A8A, #4DA6FF and #071833.
The Timeline name, logos and brand assets are trademarks of Timeline and its affiliates. Brandfetch isn't affiliated with or endorsed by Timeline. Their use is subject to Timeline's brand guidelines.
