Times Square Alliance is the organization behind the Times Square NYC website, a visitor and community resource for New York City’s iconic entertainment district. It helps people discover what to see and do at the Crossroads of the World, with guides to Broadway and theater, dining, shopping, hotels, public art, and neighborhood history. Visitors can browse local business listings, explore accessibility information, find places to stay, and plan their visit.

The site also highlights events and cultural programming, including Times Square Arts installations, concerts, community celebrations, and the annual New Year’s Eve festivities, with information on attending, livestream viewing, and the event’s history. For businesses, residents, and partners, the Alliance provides neighborhood resources, market research and data, advertising and sponsorship opportunities, event-planning support, and volunteer programs. Its listed community services include public safety, sanitation, and outreach.

By connecting visitors with local attractions and businesses while supporting the people and organizations of the district, Times Square Alliance promotes a lively, accessible, and welcoming neighborhood experience