Times Square is a destination and neighborhood guide for New York City’s celebrated “Crossroads of the World.” The site helps visitors explore Broadway and theater, dining, shopping, hotels, entertainment, public art, and local events, with curated guides to neighborhood businesses, places to stay, accessibility, and the area’s history. Its listings span restaurants and cafés, bars, shops, attractions, theaters, museums, and hotels, helping travelers plan an outing or a longer visit.

The site highlights signature events, including the New Year’s Eve celebration, with information on attending, viewing the livestream, and learning about the tradition of the Ball Drop. It also shares upcoming performances and activities, from concerts and theater to family entertainment. Through Times Square Arts, visitors can discover public art projects that bring contemporary artists and cultural organizations into the district’s plazas and screens.

The Times Square Alliance provides the organizational home behind the site, sharing information about its work in public safety, sanitation, outreach, community resources, business support, and neighborhood research.