Times Square NYC is the official visitor and neighborhood resource for exploring one of New York City’s most recognizable districts. The site helps visitors plan their time at the “Crossroads of the World,” with guides to Broadway and theater, dining, shopping, hotels, entertainment, and local services. Its listings span restaurants, cafés, bars, shops, attractions, and places to stay, while accessibility and neighborhood history resources support a more informed visit.

The brand also highlights events and cultural experiences throughout the district, including concerts, public art, seasonal celebrations, and community programs. Times Square Arts works with contemporary artists and cultural institutions to present projects across the area’s billboards and public spaces. The site provides information about the annual New Year’s Eve celebration, including ways to attend, watch the livestream, and learn about its history.

Behind these visitor resources is the Times Square Alliance, which shares information about its work in public safety, sanitation, outreach, and community engagement.