Times Square NYC is the official guide to exploring one of Manhattan’s best-known districts, presenting the neighborhood’s attractions, events, businesses, and visitor resources. The site helps visitors plan a stay with local guides to hotels, restaurants, shopping, Broadway and theater, entertainment, public art, and accessibility. It also highlights upcoming performances and events, from concerts and family shows to cultural programs and neighborhood celebrations.

A major feature is the annual New Year’s Eve celebration, with information on attending, watching the livestream, and learning about the Ball Drop’s history. Through Times Square Arts, the organization shares public art projects that bring contemporary artists and cultural institutions to the district’s plazas and digital screens. Visitors can also explore neighborhood history and discover local businesses through curated listings.

The Times Square Alliance supports the district beyond tourism, offering resources for businesses and residents, public safety and sanitation services, community programs, event planning information, and opportunities to volunteer or partner.