Unlike general-purpose shorteners, it presents its links as a dedicated option for destinations within the TinyURL network. Users can create short links, choose memorable custom names, and generate QR codes for quick access. The service also provides link analytics, including click totals over time, geographic information, social-network referrals, and device and browser details. A dashboard is available for managing links and reviewing statistics, while API access is supported through secured keys.

The site describes its infrastructure as cloud-native and auto-scaling, and states that it supports HTTPS and SSL and targets 99.99% uptime. Additional capabilities, including password-protected links, links active only during selected dates, collections and favorites, and campaign management, are identified as coming soon. Browser extensions for Chrome, Edge, and Firefox are also announced as forthcoming. The service notes that it is testing restrictions so links will direct only to TinyURL.com addresses.