Tiptoe the Birthday Elf™

Tiptoe the Birthday Elf is a birthday-themed character and brand dedicated to helping people feel remembered and celebrated on their special day. Known as the Keeper of Birthdays, Tiptoe is presented as an elf who spreads joy, excitement and a little magic while encouraging children to celebrate the people they love. The brand’s message centres on simple traditions, thoughtful gestures and creating lasting birthday memories.

According to the site, Tiptoe was first discovered in 1952 through a song. Families can keep the tradition alive by singing the Tiptoe song on the eve of a birthday, and the website provides access to the song along with information about Tiptoe’s story and appearance. The brand also offers unique gifts, Birthday Buddies and Birthday Countdown Timers. These products have been available to see in person at selected markets around Canberra for a limited time. Visitors can follow The Birthday Elf on Instagram or subscribe to the newsletter for updates about market appearances and brand news.