T.J. Conrads is the visionary behind Traditional Bowhunter, a brand dedicated to celebrating and promoting the art of traditional archery and bowhunting. Founded in 1989, this brand emerged from a passion for longbows and recurves at a time when traditional archery had minimal representation in the sport. T.J. recognized the need for a community and resource for traditional bowhunters, which led to the creation of the esteemed Traditional Bowhunter Magazine. This publication serves as a vibrant platform for sharing stories, techniques, and insights specific to traditional archery enthusiasts.

In addition to the magazine, T.J. Conrads offers a range of products and services that cater to the traditional archery community, helping to foster camaraderie and knowledge among bowhunters. Through engaging content, local club support, and a thriving photo gallery, T.J. Conrads inspires a new generation of archers to embrace the simplicity and joy of traditional bowhunting. With a commitment to quality and authenticity, Traditional Bowhunter continues to be a cornerstone of the archery community.